Don't just do something - SIT THERE!

“Don’t make a drama out of a crisis!”

So ran the slogan for an advertising campaign to promote a major insurance company some years ago; strange that it worked really, as theatres are full of people every night who pay to see a drama while crises are no great audience pullers that I’ve noticed.

Since life is supposed to ape art, let’s have a look at books and plays for a bit of inspiration. There’s really only one plot. Hero(ine) needs something badly and there will be dire consequences if (s)he doesn’t get it: Hamlet wants a crown, Harry Potter wants rid of Voldemort, Amanda wants to know who her father is (Mama Mia). Part I – Explanation of the “what” and “why” of the need, usually loss of life, self-worth, love, power or possessions if item isn’t obtained. Part II – Hero(ine) has numerous little triumphs and unexpected set-backs in pursuit of item. Part III – Hero(ine) ascends to glorious success or descends into dismal failure with feared adverse consequences. And it works for Lord of the Rings and Homer’s Odyssey too.

Those surprise set-backs are, of course, crises and the triumphs the resolution of them. Add heat (stir emotion into the mix) and take away light (so we can’t see what’s happening) and there it is – a drama. Well hey-ho, a crisis is a nasty surprise that’s got seriously out of hand and a drama is much the same but with more heat and less light.

This gives us a clue on how deservedly to earn that great complement “(s)he’s a good (wo)man in a crisis.” Keep the lights turned up, the heat turned down and best thinking cap firmly on head. “Analyse before doing anything else” is the first rule of crisis management.

Listen to the news: earthquake, fire, flood, revolution, they’ve all happened before – and people have coped well and/or badly with them (the Titanic was an example of both). So there’s plenty of prior experience in dealing with those sudden surprise set-backs. That leads to the second rule of crisis management, once you know what you’re dealing with, find something that worked previously and use it to make a plan.

A general principle of my life, noted elsewhere on this blog, is applied laziness. Work out once how to do something, then re-apply it. In the course of a crisis, if you can re-use someone else’s plan, do so. There are ethics & laws that mean we cannot steal the creativity, the patents or the work of others, but coping with a crisis? Not at all, use anything available, providing only that it has been proven to work, in short – Plagiarise. Some people call that experience, but, whatever you call it – make a plan. These first two phases (Analyse then Plan) can be summed up as the “don’t just do something, SIT THERE!” part and wow, is that difficult!

Right, we understand the problem; we’ve got a plan to deal it: only after that should we do and then with the utmost despatch. “Action this day” to quote Churchill. Get moving and don’t stop except to test that the plan is working.

There it is, Analyse, Plagiarise, Execute (I’d liked to have written an alliterative ‘exercise’, but the meaning’s wrong) – APE for short. Crisis managed.

Of course, if we want to sell tickets, turn off the lights and turn up the heat to create a drama – not advised. Now I see why the slogan worked.